Crown Approved - Private Royal Warrants London Tour
Step into the refined world of royal tradition with Aramont Travel’s Crown Approved – Private Royal Warrant London Walking Tour, an exclusive journey through St James’s and Mayfair, the historic heart of Britain’s royal suppliers and aristocratic craftsmanship.
This private guided walking experience reveals the artisans, merchants and traditions officially approved by the British Crown - a rare insight into the quality, heritage and discretion required to serve the Royal Household.
The Experience
-
A Royal Warrant is one of Britain’s highest marks of excellence, awarded to businesses trusted by the Royal Family for generations. On this private walking tour, your expert guide reveals how these prestigious suppliers shaped the elegant districts of St James’s and Mayfair.
-
Walk the historic streets once frequented by kings, queens and statesmen, discovering how craftsmanship, discretion and loyalty became central to royal life. Learn why London’s legendary hatmakers dressed figures such as Winston Churchill, King Edward VII and today’s Royal Family, creating iconic designs that became symbols of authority and tradition.
-
Explore the royal neighbourhood of St James’s, home to historic tailors, perfumers, food merchants and wine suppliers, before continuing into Mayfair, where aristocratic taste and luxury heritage defined British style.
-
Along the way, visit renowned Royal Warrant holders including historic food specialists, cheesemongers, perfumers, booksellers and chocolatiers, uncovering their founders’ stories, royal connections and famous clientele.
-
This experience emphasises heritage over shopping - a refined insight into a living royal tradition that continues to define British elegance today.
Enhance Your Day
Personalise your Royal London experience with a selection of bespoke enhancements:
​​
-
Enhance your experience with a one-to-one personal shopping service, offering private guidance through London’s prestigious boutiques and heritage stores, with expert insight into British craftsmanship, style and royal traditions.
-
Take part in an exclusive meet and greet with a Burlington Beadle, a member of Britain’s oldest and smallest police force with over 22 years of service, sharing insider knowledge of the traditions and daily life within London’s iconic heritage arcade.
-
Enhance your experience with a bespoke hand embroidery workshop hosted at a premier embroidery house with over 250 years of heritage. Discover the artistry behind exquisite embellishments created for leading European fashion houses, the Royal Armed Forces and Savile Row, while learning traditional techniques still practiced by master embroiderers today.
-
Enjoy a Royal Warrant–inspired food tasting experience, sampling a curated selection of British delicacies traditionally supplied to the Royal Household, offering an authentic taste of heritage, craftsmanship and royal dining culture.
-
Experience the romance of London with a horse-drawn carriage ride, offering a timeless way to explore the city’s historic streets.
-
Arrange an exclusive meet and greet with a Royal Butler, Royal Photographer or a Tower Beefeater, gaining rare behind-the-scenes insight into palace life, ceremony and centuries-old traditions.
-
Experience London from the water with a private Thames charter boat, complete with champagne service, offering a graceful journey past the city’s most iconic landmarks.
-
Indulge in a private sommelier-led wine tasting within an elegant historic venue associated with royal tradition, or enjoy a luxury dinner or Champagne afternoon tea at prestigious Royal Warrant holder establishments, renowned for exceptional British cuisine, heritage and refined service.
-
Travel in complete comfort with luxury transportation options, including Mercedes-Benz E-Class, Rolls-Royce, Bentley or traditional London black cabs, all chauffeured and arranged privately.
